Holiday shopping season lurks just around the corner. And small businesses need tons of new ways to bring new customers through the door. One of your best opportunities may fall on Small Business Saturday. The holiday has supported small businesses for nearly a decade. New business owners, make sure you make the most of this holiday. Just enough time remains to plan and benefit from the event.
Small Business Saturday 2019 is coming soon and we’ve got the one guide you need to get ready to roll out the carpet and attract customers.
Small Business Saturday 2019
When Is Small Business Saturday?
This year, Small Business Saturday 2019 falls on November 30. It always takes place on the Saturday after Thanksgiving, so the day after Black Friday and two days before Cyber Monday. It is an all-day event. And many businesses stretch out the entire Black Friday/Small Business Saturday/Cyber Monday festivities to offer a long weekend full of specials and sales to grab customers’ attention.
What Is Small Business Saturday?
Small Business Saturday is an annual holiday meant to call attention to the importance of small businesses in our economy and to encourage support for small companies, especially at the beginning of the holiday shopping season. Many local communities host shopping events and businesses around the country host sales and specials to encourage local shoppers to stop by.
American Express originally trademarked the holiday back in 2010. But it’s since been picked up by many businesses and organizations throughout the country, including the U.S. Small Business Administration and tons of local chambers of commerce and downtown shopping districts.
Who Can Celebrate Small Business Saturday?
Small Business Saturday is for all small businesses. It’s especially relevant for retail businesses since it falls during the holiday shopping season and is well known for the #ShopSmall campaign. However, both online and offline businesses can participate, as well as local restaurants, small service providers and even B2B businesses.
How Can Small Business Saturday Benefit My Business?
The SBA estimates that 108 million consumers supported small businesses last year on Small Business Saturday. So the holiday has certainly gotten people’s attention throughout the country. Since it takes place during the holiday shopping season, small retailers are likely to benefit the most. But with more and more customers going out shopping, they’re also likely to stop by local restaurants, coffee shops and entertainment venues in their communities.
Even local service providers and companies that don’t have much to do with holiday shopping can host sales or take part in local events to get the attention of relevant consumers on a day where their mind is already focused on supporting small businesses.
Once you get new customers through the door as part of a special event like Small Business Saturday, you may be able to convert them into repeat customers. Provide a positive experience and highlight the qualities of your business that set you apart from larger competition. And those customers who may not have even been aware of your company a week before could turn into lifetime visitors.
Small Business Saturday History:
The Small Business Saturday was an idea created by the credit card giant American Express on November 27, 2010. The campaign launched in order to help small businesses gain additional exposure and to change the way consumers shop within their own community during the holiday season.
How to celebrate Small Business Saturday 2019?
Go On A Local Shopping Spree
Many shoppers opt for big box stores on Black Friday, knowing that there’ll be sales on common holiday gifts. Small businesses sometimes offer many similar discounts — but without the marketing dollars to display the price cuts, they’re often left out in the cold. If you were planning on purchasing a TV this holiday season, try calling your local electronics store to see if they’re offering any discounts first.
Talk About It
Social media is a wonderful way to share our daily lives with friends, but sometimes, letting them know about a good deal from an e-commerce giant or a big box store can feel like advertising. With small businesses, it’s different: Instead of contributing to some corporation’s bottom line, you can rest easy knowing that you’re helping a neighbor succeed.
Make It A Habit
Small Business Saturday only lasts for one day, but you’re now acquainted with your local shops. Don’t let another year pass before your next visit! For small businesses to succeed, they need our support through the year.
Best Motivational Small Business Saturday 2019 Wishes, Quotes, Greetings, Saying, Status and Messages:
- I can’t imagine a person becoming a success who doesn’t give this game of life everything he’s got. – Walter Cronkite.
- I’m happy as long as I am making other people happy. – Dominique Ansel, Dominique Ansel Bakery.
- I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. – Steve Jobs.
- I make a conscious effort to keep things in perspective when I get burned out. It is easy to get stuck in the daily grind, but if you think about all the distance you have covered, and what lies ahead, it is much easier to feel motivated and optimistic. – Alex Litoff, Event Farm.
- Success is the sum of small efforts, repeated day in and day out. – Robert Collier.
- We are what we repeatedly do. Excellence, then, is not an act, but a habit. – Aristotle
- I’m a big fan of small business ownership. I think it’s the backbone of American innovation. But to be successful, you first have to have the courage to go for it. – Bill Rancic.
- Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business. – Zig Ziglar.
- Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy. – Norman Schwarzkopf.
- Motivation is the art of getting people to do what you want them to do because they want to do it. – Dwight D. Eisenhower.